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Thirdlove Try Before You Buy!

For some women, online shopping does not compare to the real-life experience of visiting a store — mostly because it contains the risk of ordering something that might not fit. SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove, the women's bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company's first experiential retail store concept, opening on July 24, through the end of 2019, at 347 West Broadway in New York City.
The tense rivalry between the companies escalated when ThirdLove ran a full-page ad in The New York Times in November 2018, presented as An Open Letter to Victoria's Secret,” that called out L Brands CMO Ed Razek for demeaning” comments he made about plus-size and transgender models in an interview with Vogue.



Having the ability to get sized right at home is awesome but now that I have been wearing my ThirdLove bras for a few weeks I can tell you first hand it worked like a charm and I have also now learned that I have been buying the wrong size bra for years, lol.
ThirdLove, whose advertisements you've probably heard on whatever podcasts you listen to, has built a brand out of supplying an impressive number of sizes and colors of bras for women of varied body types—an obvious counterpoint to the homogeneous glamazon” look championed by Victoria's Secret—and ensuring they actually fit.

This was evident with many of their choices such as the ever growing list of requirements for the stylists that weren't even possible (it was incredibly hard to try and defend their decisions when stylists would often come to me stressed and overworked), micromanaging their employees to where you could get an occurrence for using the bathroom (I was in a meeting where a manager was scared she would have to write up a pregnant stylist for this), letting go SF teammates that worked with the Chico office for no reason, and most recently doing a restructuring of the company” forcing support teammates that worked hard for this company for years to move up to either get demoted down to a fit stylist (starting) position or quit though no one did anything wrong.
It asks about your current bra brand, size, and fit to determine if you're wearing the right size—the company even offers half-cup in-between sizes in many of its bras—and has you compare your breast shape and location to artist renderings to ascertain your best ThirdLove bra style.

Heidi Zak, founder and CEO of ThirdLove (bras designed for the modern woman”), sure thought so. Knowing that bra shopping is such a difficult and frustrating experience for so many, Zak sought out to solve a problem” with the company, which is best known for innovative features like an online Fit Finder Quiz (no awkward dressing room required!), half-cup sizes, memory foam cups that re-form after wash cycles, a wide range of skin-tone bras meant for every complexion, a try-before-you-buy model, and more.
The timing of ThirdLove's first store may also be opportune as Victoria's Secret continues to struggle with falling sales and persistent criticism that it hasn't kept pace with changing consumer demand, including having more diversity in its products and advertising.

Yeah, I wish I had bras like this when I was younger, but I'm so glad I finally have ones that truly fit in my life now. In the meantime, ThirdLove continues to benefit from its culture of inclusivity in terms of bodies and diversity , appealing to all ages and demographics.
David Spector has the perfect bras and panties and they're beautifully designed, and far from basic. Zak said that the brand doesn't have any set-in-stone plans for a permanent retail store. For decades, the bra shopping experience for women has remained relatively unchanged - head to a store, try on a few pieces, and eventually settle for the least uncomfortable one.

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